Experience
Head of Strategy
Oct 2021 - Mar 2024
Modulus Housing, a modular construction tech startup having done more than 250 crores in revenue while staying bootstrapped.
Developed and successfully piloted an energy-efficient luxury farmhouse, generating a business pipeline of INR 140 crores.
Partnered with Zolo Hostels to launch a co-living rooftop hostel in Chennai, creating a pipeline worth INR 20 crores.
Designed AgriCab, an integrated unit for Farmer Producer Organisations, generating a lead for a government contract worth INR 50 crores.
Led a cross-functional team of 10, including architects, developers, designers, and marketers.
Implemented monthly performance reviews and OKRs resulting in increased productivity.
Standardized brand guidelines, leading to a website overhaul that resulted in an 8x increase in website traffic and a 40% increase in user session duration.
Revamped social media strategies, achieving a 115% increase in total follower count and a 50% increase in user engagement across platforms.
Led the creation of a coffee table book covering our efforts during the COVID pandemic that was launched by the health minister of Chhattisgarh.
Initiated a digital transformation project by sourcing and implementing ERPs, developing apps that enhanced transparency in operations, streamlined inventory and labor management, and facilitated assessment and optimization of current practices.
Fostered strategic partnerships with leading architectural firms and startups in prop-tech and agritech, leading to a major collaborative project within a year.
Engaged with potential investors, successfully pitching for a seed round.
Founder
Oct 2019 - Sep 2020
Cook-e, a personal home assistant helping people automate their home cooking and cleaning.
Conducted extensive market research and user interviews, developing user personas that guided product development.
Successfully launched and piloted a meal kit delivery service, attracting over 50 weekly active customers.
Additionally, developed and introduced a meal planning app, securing 150+ beta users.
Embraced a hands-on approach by dogfooding as a delivery executive, gaining invaluable first-hand insights into customer experiences and operational challenges.
Utilised this period for personal skill development, learning React, React Native, and Figma, which enhanced my technical proficiency and design capabilities, further contributing to the product development process.
Project Engineer
Jun 2018 - Sep 2019
Wipro is an Indian multinational corporation that provides information technology, consultant and business process services.
Acquired a foundation in functional-oriented programming and algorithms.
Played a key role in enhancing internal tools for Apple, utilizing agile methodologies and scrum practices.
During this tenure, I expanded my technical skill set by learning Scala, which enabled me to contribute more effectively to software development projects and understand complex programming paradigms.
Intern
Jun 2018 - Sep 2019
Worked as a business development intern at Ninjacart, an agri-tech market linkage startup.
Worked on digitalizing the payments done by shopkeepers to Ninjacart. Successfully conducted market research and went on to connect top executives from Paytm with Ninjacart.
Worked on a new initiative with co-founders of Ninjacart - 63 farmers. An attempt at building a retail store experience directly for the B2C market. Worked on hyperlocal marketing, customer loyalty programs and branding.
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Jana Lakshman
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© Framer Inc. 2023
Experience
Head of Strategy
Oct 2020 - Mar 2024
Modulus Housing, a modular construction tech startup having done more than 250 crores in revenue while staying bootstrapped.
Developed and successfully piloted an energy-efficient luxury farmhouse, generating a business pipeline of INR 140 crores.
Partnered with Zolo Hostels to launch a co-living rooftop hostel in Chennai, creating a pipeline worth INR 20 crores.
Designed AgriCab, an integrated unit for Farmer Producer Organisations, generating a lead for a government contract worth INR 50 crores.
Led a cross-functional team of 10, including architects, developers, designers, and marketers. Implemented monthly performance reviews and OKRs resulting in increased productivity.
Standardized brand guidelines, leading to a website overhaul that resulted in an 8x increase in website traffic and a 40% increase in user session duration.
Revamped social media strategies, achieving a 115% increase in total follower count and a 50% increase in user engagement across platforms.
Led the creation of a coffee table book covering our efforts during the COVID pandemic that was launched by the health minister of Chhattisgarh.
Initiated a digital transformation project by sourcing and implementing ERPs, developing apps that enhanced transparency in operations, streamlined inventory and labor management, and facilitated assessment and optimization of current practices.
Fostered strategic partnerships with leading architectural firms and startups in prop-tech and agritech, leading to a major collaborative project within a year.
Engaged with potential investors, successfully pitching for a seed round.
Founder
Oct 2019 - Sep 2020
Cook-e, a personal home assistant helping people automate their home cooking and cleaning.
Conducted extensive market research and user interviews, developing user personas that guided product development.
Successfully launched and piloted a meal kit delivery service, attracting over 50 weekly active customers. Additionally, developed and introduced a meal planning app, securing 150+ beta users.
Embraced a hands-on approach by dogfooding as a delivery executive, gaining invaluable first-hand insights into customer experiences and operational challenges.
Utilised this period for personal skill development, learning React, React Native, and Figma, which enhanced my technical proficiency and design capabilities, further contributing to the product development process.
Project Engineer
Jun 2018 - Sep 2019
Wipro is an Indian multinational corporation that provides information technology, consultant and business process services.
Acquired a foundation in functional-oriented programming and algorithms.
Played a key role in enhancing internal tools for Apple, utilizing agile methodologies and scrum practices.
During this tenure, I expanded my technical skill set by learning Scala, which enabled me to contribute more effectively to software development projects and understand complex programming paradigms.
Intern
May 2017 - Jul 2017
Worked as a business development intern at Ninjacart, an agri-tech market linkage startup.
Worked on digitalizing the payments done by shopkeepers to Ninjacart. Successfully conducted market research and went on to connect top executives from Paytm with Ninjacart.
Worked on a new initiative with co-founders of Ninjacart - 63 farmers. An attempt at building a retail store experience directly for the B2C market. Worked on hyperlocal marketing, customer loyalty programs and branding.
Newsletter
Sign up below to receive monthly updates from me straight in your inbox.
Jana Lakshman
© Framer Inc. 2023